Evangelizing social media within an organization that truly embraces the pure “essence” of conversations is not that difficult. Of course, there are always some who question the true value of social media and often want to see the metrics (i.e. click throughs, page views, web visits, etc.) These metrics, however, don’t tell the whole story. The true value of evangelizing social media is finding those conversations that you wouldn’t normally find in a web analytics solution and make them visible to senior management.
