Fredrik Marcus, Creuna & Deeped Niclas Strandh, Deepedition DigitalPR/United Power
There’s an outmost over-zealous hunt on retouching. People are so into the “natural” and the “documentary” but still they wouldn’t care of fashion pics that is not retouched. (via Kate Moss’s daughter in Vogue airbrushing blunder - Yahoo! Lifestyle UK)
If your strategy should be traditional and predictable you need to be the Michael Jordan of marketing. Everyone knows what you will do but noone have the same altitude and power to jump as high.
Very few have that ability to execute a predictable strategy. And it will therefore probably fail.


Why You Need Social Media, Even if Your Customers Don’t
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Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess…
Good read. The B2B arguments for social media. In short: everyone is there why aren’t you, stupid?